To celebrate Nike’s 50th anniversary, HOI NYC* honors the brand’s legacy and vision of creativity and design by looking at the past, the present and the future.
* Nike House of Innovation 000, NYC flagship
For Nike’s 50th Anniversary the NYC Brand XP team worked directly with the Department of Nike Archives (D.N.A), as well as numerous creative partners, to bring to life a number of incredible stories that celebrate the Past, Present and Future of the Nike brand. At Nike’s House of Innovation NYC/000 some of Nike’s greatest stories and artifacts have been showcased to inspire the next generation of designers to create with Nike.
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To further explore what’s next, the Future 50 Exchange was introduced as a free, hands-on workshop program. Led by five multidisciplinary artists, the space invites participants to learn and experiment with creative skills such as jewelry making, furniture model making, plaster casting, and footwear prototyping – encouraging new forms of expression inspired by Nike’s spirit of innovation.
